{
  "brand": "Sage Hill Inn & Spa",
  "generated_at": "2026-07-13T15:58:48.907Z",
  "analysis_input": "scores.json, competitor_extractions.json",
  "section_01_geo_visibility_score": {
    "overall_narrative": "Sage Hill holds #1 market share among 393 tracked properties at 10.3% of AI mentions — more than Camp Lucy, Miraval Austin, and Lake Austin Spa Resort combined — yet scores only 55/100. The property is not unknown; it is under-framed. AI models have abundant signal about Sage Hill but insufficient structured, claim-forward content to choose it as the definitive answer when a traveler asks where to go.",
    "key_findings": [
      "Sage Hill ranks #1 in AI mention volume at 10.3% yet scores 55/100 — the gap between presence and recommendation conversion is the core commercial problem.",
      "The recommendation moment scores 51/100 and is absent from all 9 runs on the highest-intent wellness and retreat queries near Austin and San Antonio.",
      "Camp Lucy displaces Sage Hill in both recommendation and comparison territories across all 9 runs — peer-category substitution, not large-resort displacement.",
      "The comparison moment shows a 'known but not recommended' split: branded queries score 55, generic category queries score 55 — incremental guests are not being captured.",
      "The trust moment scores 90/100 — strong review and reputation signals exist and AI models recognise them, but this credibility does not convert into recommendation-moment wins.",
      "Perplexity hedges Sage Hill at 6% — more than double the cross-platform average — signalling insufficient authoritative content for confident single-property recommendations."
    ]
  },
  "section_02_decision_moments": {
    "discovery": {
      "moment_reading": "The discovery moment scores 45/100 and runs volatile across 9 collections — a boutique inn with Sage Hill's positioning should surface on 'off-the-beaten-path' and 'emerging destination' queries by default. It does not. The absence traces to a lack of structured content that explicitly claims the boutique, hidden-gem category. Travelers who don't yet know Sage Hill exists are not finding it; those room nights go elsewhere.",
      "moment_platform_detail": "Gemini's list-inclusion behavior and Perplexity's hedging suppress discovery; Claude and ChatGPT show the highest discovery consistency."
    },
    "recommendation": {
      "moment_reading": "Recommendation scores 51/100 and is the priority gap — every query asking for a single best property for a wellness weekend, retreat, or anniversary near Austin returns zero Sage Hill mentions across all 9 runs. The cause is absent claim-forward content: no page tells AI models Sage Hill is the definitive answer to a specific traveler need. These are the closest-to-booking queries in the set.",
      "moment_platform_detail": "Claude is the most contested platform for recommendation queries; all four platforms show consistent absence on wellness and retreat recommendation prompts."
    },
    "comparison": {
      "moment_reading": "Comparison scores 46/100 and reveals the sharpest split in the data: when a traveler searches Sage Hill by name, the branded score is 90. When they ask which Hill Country property has the best pool or seek alternatives to Driftwood or Lucky Arrow, the generic score is 35. Sage Hill is invisible in the active shortlisting phase for travelers who don't already know the name — exactly the incremental guests worth winning.",
      "moment_platform_detail": "Generic comparison queries fail across all platforms; branded comparison queries perform strongest on ChatGPT and Claude."
    },
    "trust": {
      "moment_reading": "Trust scores 90/100 — the strongest moment by a significant margin and consistent across both branded (91) and generic (83) queries. AI models have absorbed Sage Hill's review signals and reputation data. This is a defensible asset: the credibility infrastructure is in place. The trust score proves the recommendation gap is a content framing problem, not a quality or reputation deficit.",
      "moment_platform_detail": "Trust performance is strong across all four platforms with no meaningful outlier — the most platform-stable moment in the dataset."
    },
    "core_pattern": "Sage Hill is trusted once in frame but structurally absent from the queries that put properties in frame — a content framing deficit, not a reputation problem."
  },
  "section_03_platform_analysis": {
    "platform_narrative": "ChatGPT and Claude both deliver 74% primary rates across their appearances — the ceiling that structured content can achieve. Perplexity is the underperforming outlier: it hedges Sage Hill at 6%, more than double the cross-platform average, because Perplexity rewards citable, directly-answering web content and Sage Hill's current pages don't provide that specificity. Gemini's elevated list-inclusion rate signals the same problem: broad content footprint without the authoritative, single-answer claims Gemini needs to issue a direct recommendation. ChatGPT and Claude prove what's possible when content confidence is high.",
    "sentiment_note": null
  },
  "section_04_gap_analysis": {
    "gap_intro": "Twenty-two queries returned zero Sage Hill mentions across all tested platforms. They cluster around one mechanism: every query asks AI to name a single best property for a specific traveler need, and Sage Hill has no content structured to answer that question directly.",
    "zero_mention_cards": [
      {
        "query_text": "Where should I stay in Texas Hill Country for a full spa and wellness weekend?",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Miraval Austin",
          "Lake Austin Spa Resort",
          "Creekhaven Inn & Spa"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Miraval Austin has a dedicated multi-day wellness programming page with named treatments, practitioner credentials, and weekend package itineraries AI can cite as a direct answer. Sage Hill has no equivalent page structured around a weekend spa itinerary.",
        "what_changes_this": "Create a /spa-wellness-weekend page with itinerary structure, named treatments, and FAQ schema answering duration and package queries.",
        "uncontested": false
      },
      {
        "query_text": "Where should I stay in Texas Hill Country during a spring escape from the city?",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Camp Lucy",
          "Blair House Inn",
          "Onera Wimberley"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Camp Lucy's site has explicit seasonal content with spring availability language and outdoor amenity descriptions AI indexes for city-escape queries. Sage Hill has no page that names spring, seasonal escape, or city-departure intent.",
        "what_changes_this": "Create a /texas-hill-country-spring-escape page with seasonal positioning, outdoor programming, and proximity-from-Austin language.",
        "uncontested": false
      },
      {
        "query_text": "What are the most unique places to stay in Texas Hill Country with hiking trails on the property?",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Camp Lucy",
          "Onera Wimberley",
          "Milk & Honey Ranch"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Onera Wimberley explicitly names on-property trails, distances, and terrain type on its amenities page — the factual specificity AI extracts to justify a 'unique stay with hiking' recommendation. Sage Hill's trail content, if it exists, lacks that structured specificity.",
        "what_changes_this": "Create an /on-property-hiking page naming trail distances, terrain, and trailhead access with AmenityFeature schema markup.",
        "uncontested": false
      },
      {
        "query_text": "where should I go for a multi-night wellness retreat with spa services near San Antonio or Austin",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Miraval Austin",
          "Lake Austin Spa Resort",
          "Creekhaven Inn & Spa"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Lake Austin Spa Resort has a dedicated multi-night retreat page with minimum-stay language, spa service menus by day, and geographic proximity claims to Austin — all structured for AI extraction. Sage Hill lacks a page built around multi-night retreat intent.",
        "what_changes_this": "Create a /multi-night-wellness-retreat page with stay-length framing, daily spa itinerary structure, and explicit San Antonio/Austin proximity claims.",
        "uncontested": false
      },
      {
        "query_text": "What is the best luxury property near Austin for empty nesters looking for a relaxing escape?",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Miraval Austin",
          "Camp Lucy",
          "Blair House Inn"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Blair House Inn has explicit 'couples and adults' positioning language with no-children framing on its homepage — the demographic signal AI needs to recommend it for empty-nester queries. Sage Hill has no page that addresses this guest segment by name.",
        "what_changes_this": "Create an /empty-nester-retreat page with adult-focused positioning, quiet amenity language, and FAQ schema addressing the demographic.",
        "uncontested": false
      },
      {
        "query_text": "Where should I stay near Wimberley for a peaceful retreat with resort-style amenities?",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Blair House Inn",
          "Creekhaven Inn & Spa",
          "The Lazy Lavender"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Creekhaven Inn & Spa's site names Wimberley proximity explicitly and lists resort amenities — pool, spa, dining — in a format AI can parse as a resort-style checklist. Sage Hill's Kyle location is close but that proximity is not structured into any Wimberley-targeted content.",
        "what_changes_this": "Create a /near-wimberley-retreat page with explicit proximity language, driving distance, and resort-amenity enumeration in structured list format.",
        "uncontested": false
      },
      {
        "query_text": "As a local, where would you send someone from Houston looking for a high-end Hill Country weekend?",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Camp Lucy",
          "Miraval Austin",
          "Blair House Inn"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Camp Lucy's drive-time content explicitly names Houston as an origin city with mileage and travel-time language — the geographic anchor AI needs to recommend it for Houston-origin queries. Sage Hill has no content that addresses Houston drive market travelers.",
        "what_changes_this": "Add a /houston-to-hill-country page or drive-market section with explicit drive time from Houston, I-10 routing language, and weekend itinerary framing.",
        "uncontested": false
      },
      {
        "query_text": "Best luxury property in Texas Hill Country for a wedding anniversary trip?",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Camp Lucy",
          "Blair House Inn",
          "Creekhaven Inn & Spa"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Camp Lucy has a dedicated romance and special occasions page naming anniversaries, private dining, and suite upgrade options — the occasion-specific content AI indexes to justify a romantic recommendation. Sage Hill has no occasion-specific landing page.",
        "what_changes_this": "Create a /wedding-anniversary-retreat page with romance amenity descriptions, private dining options, and FAQ schema targeting anniversary occasion queries.",
        "uncontested": false
      },
      {
        "query_text": "What is the best place for a wellness retreat near San Antonio in the Hill Country?",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Miraval Austin",
          "Lake Austin Spa Resort",
          "JW Marriott San Antonio Hill Country Resort & Spa"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "JW Marriott San Antonio explicitly anchors its spa and wellness content to 'near San Antonio' with named distance claims and spa menu specificity. Miraval Austin does the same for Austin. Sage Hill sits between both cities but has no content claiming either geographic market.",
        "what_changes_this": "Create a /wellness-retreat-near-san-antonio page with explicit mileage claim, spa programming structure, and Hill Country proximity language.",
        "uncontested": false
      },
      {
        "query_text": "Girls trip from Austin — leaving kids at home, looking for an escape from the city, relaxing few days, spa, pool, and wine together",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "Miraval Austin",
          "Lake Austin Spa Resort",
          "Blair House Inn"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Lake Austin Spa Resort has explicit girls-trip and women's retreat content with spa, pool, and wine amenities named together on a single page — the content cluster AI needs to match this specific multi-intent query. Sage Hill has no page targeting the girls-trip persona.",
        "what_changes_this": "Create a /girls-trip-austin-escape page combining spa, pool, and wine amenity language with Austin drive-time framing and adult-group positioning.",
        "uncontested": false
      },
      {
        "query_text": "Best pickleball resort for a weekend trip from San Antonio",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "JW Marriott San Antonio Hill Country Resort & Spa",
          "Horseshoe Bay Resort"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "JW Marriott San Antonio names pickleball courts explicitly in its amenity schema and sports facility content. Sage Hill has no pickleball content — if courts exist, they are not structured or published in any form AI can index.",
        "what_changes_this": "If pickleball courts exist, create an /amenities/pickleball page with court count, booking process, and AmenityFeature schema. If they do not exist, this query is correctly absent.",
        "uncontested": false
      },
      {
        "query_text": "Best pickleball resort for a weekend trip from Dallas",
        "decision_moment": "recommendation",
        "competitors_appearing": [
          "JW Marriott San Antonio Hill Country Resort & Spa",
          "Horseshoe Bay Resort"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Horseshoe Bay Resort names pickleball alongside other racquet sports in structured amenity content with Dallas drive-market language. The same content gap applies here as the San Antonio variant — no Sage Hill pickleball content exists for AI to index.",
        "what_changes_this": "Same action as the San Antonio pickleball query — /amenities/pickleball page with AmenityFeature schema; add Dallas drive-time language if applicable.",
        "uncontested": false
      },
      {
        "query_text": "Which luxury property near Austin has the best private pool and Hill Country views?",
        "decision_moment": "comparison",
        "competitors_appearing": [
          "Camp Lucy",
          "The Lazy Lavender",
          "Onera Wimberley"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "The Lazy Lavender's listing content names private pool access and Hill Country views with specific language — 'panoramic views,' 'private pool' — in structured amenity copy that AI extracts for pool-and-views comparison queries. Sage Hill's pool content, if published, lacks the view-claim specificity.",
        "what_changes_this": "Create a /private-pool-hill-country-views page or add structured view and pool amenity claims with LodgingBusiness AmenityFeature schema to the spa or accommodations page.",
        "uncontested": false
      },
      {
        "query_text": "alternatives to a secluded luxury retreat near Wimberley Texas for a romantic getaway",
        "decision_moment": "comparison",
        "competitors_appearing": [
          "The Lazy Lavender",
          "Blair House Inn",
          "Creekhaven Inn & Spa"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Blair House Inn's site uses 'secluded,' 'romantic,' and Wimberley-area language together in its accommodations copy — the exact phrase cluster AI indexes to surface properties as alternatives in romantic-seclusion comparison queries. Sage Hill uses none of this language in structured content.",
        "what_changes_this": "Create a /romantic-secluded-retreat page with seclusion, privacy, and Wimberley-proximity language targeting alternative-seeker comparison intent.",
        "uncontested": false
      },
      {
        "query_text": "best Hill Country wellness retreat near San Marcos for empty nesters looking for a spa reset",
        "decision_moment": "comparison",
        "competitors_appearing": [
          "Creekhaven Inn & Spa",
          "Blair House Inn",
          "Lake Austin Spa Resort"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Creekhaven Inn & Spa explicitly names San Marcos proximity and 'couples retreat' language with spa reset framing. Sage Hill is geographically closer to San Marcos than most competitors but has no content that claims that proximity or targets the spa-reset intent for mature guests.",
        "what_changes_this": "Create a /spa-reset-near-san-marcos page with explicit mileage claim, empty-nester positioning language, and spa treatment menu structure.",
        "uncontested": false
      },
      {
        "query_text": "Best luxury Texas Hill Country retreat within 3 hours of Houston for a long weekend — what are my options?",
        "decision_moment": "comparison",
        "competitors_appearing": [
          "Camp Lucy",
          "Miraval Austin",
          "Lake Austin Spa Resort"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Miraval Austin and Camp Lucy both have explicit drive-market content naming Houston travel time. The '3 hours of Houston' framing maps to I-10 corridor content — Sage Hill's Kyle location is within that range but no content makes that claim.",
        "what_changes_this": "Add a drive-market section to an existing location page at /location or /getting-here with explicit Houston drive time, mileage, and route language.",
        "uncontested": false
      },
      {
        "query_text": "What are the best alternatives to Miraval Austin for a wellness retreat in the Texas Hill Country area?",
        "decision_moment": "comparison",
        "competitors_appearing": [
          "Lake Austin Spa Resort",
          "Camp Lucy",
          "Creekhaven Inn & Spa"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Lake Austin Spa Resort and Camp Lucy appear as Miraval alternatives because their wellness content uses the same category language — multi-day programs, spa menus, practitioner-led treatments — that AI uses to identify substitutable properties. Sage Hill is not structured as a Miraval alternative despite being geographically and categorically comparable.",
        "what_changes_this": "Create a /miraval-austin-alternative page explicitly positioning Sage Hill as a boutique Hill Country alternative with comparative wellness programming language.",
        "uncontested": false
      },
      {
        "query_text": "What are the best alternatives to Driftwood in the Texas Hill Country?",
        "decision_moment": "comparison",
        "competitors_appearing": [
          "The Lazy Lavender",
          "Camp Lucy",
          "Blair House Inn"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "The Lazy Lavender appears as a Driftwood alternative because its content explicitly uses boutique, intimate, and Hill Country language in the same category frame. Sage Hill is a natural alternative but has no content that positions it as such or uses the Driftwood-adjacent category language.",
        "what_changes_this": "Create a /boutique-hill-country-retreat-alternatives page or add alternative-positioning language to an existing spa or accommodations page.",
        "uncontested": false
      },
      {
        "query_text": "How does Lucky Arrow Retreat compare to other luxury boutique stays near Wimberley?",
        "decision_moment": "comparison",
        "competitors_appearing": [
          "The Lazy Lavender",
          "Blair House Inn",
          "Creekhaven Inn & Spa"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Blair House Inn and Creekhaven appear in Lucky Arrow comparisons because their content explicitly names Wimberley proximity and boutique luxury positioning in structured copy. Sage Hill's Kyle location is comparable in distance but no content targets the Wimberley boutique comparison category.",
        "what_changes_this": "Create a /boutique-stays-near-wimberley page with proximity language, luxury amenity comparisons, and boutique inn positioning claims.",
        "uncontested": false
      },
      {
        "query_text": "Where can I find off-the-beaten-path luxury retreats near Austin with Hill Country views?",
        "decision_moment": "discovery",
        "competitors_appearing": [
          "Hill Country Casitas",
          "Onera Wimberley",
          "Camp Lucy"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Hill Country Casitas explicitly uses 'hidden,' 'off-the-beaten-path,' and 'Hill Country views' language in its property description — the exact phrase cluster AI surfaces for discovery queries. Sage Hill is a boutique inn that fits this category naturally but has no content that claims it.",
        "what_changes_this": "Create a /off-the-beaten-path-hill-country-retreat page with seclusion language, Hill Country view claims, and Austin proximity framing.",
        "uncontested": false
      },
      {
        "query_text": "What wellness retreats do locals recommend in the Texas Hill Country?",
        "decision_moment": "discovery",
        "competitors_appearing": [
          "Creekhaven Inn & Spa",
          "Blair House Inn",
          "Camp Lucy"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Creekhaven and Blair House Inn appear in local-recommendation queries because they are cited in Texas travel editorial and local lifestyle publications — the third-party citation sources ChatGPT and Perplexity weight for local-expert framing. Sage Hill lacks equivalent editorial placement in local Austin and San Antonio media.",
        "what_changes_this": "Pursue placement in Austin Chronicle, San Antonio Magazine, and Texas Monthly travel sections — the editorial sources that generate local-recommendation citations.",
        "uncontested": false
      },
      {
        "query_text": "What are emerging boutique resort destinations near San Antonio and Austin for a weekend escape?",
        "decision_moment": "discovery",
        "competitors_appearing": [
          "Hill Country Casitas",
          "Onera Wimberley",
          "The Lazy Lavender"
        ],
        "content_action_type": "create",
        "existing_page_url": null,
        "why_they_win": "Onera Wimberley and Hill Country Casitas appear as 'emerging' destinations because their content and editorial coverage uses new-opening, boutique-category, and destination-launch language that AI indexes for emerging-destination queries. Sage Hill is established but has no content that claims its current positioning in that emerging boutique tier.",
        "what_changes_this": "Create a /boutique-destination-near-austin-san-antonio page with destination framing, opening story, and boutique category language targeting emerging-destination discovery intent.",
        "uncontested": false
      }
    ],
    "uncontested_summary": null
  },
  "section_05_competitive_landscape": {
    "landscape_intro": "Ten competitors qualify as primary threats. The dominant gap type is absence — Sage Hill is not being outargued on these queries, it simply has no content for AI to cite. Camp Lucy and Lake Austin Spa Resort are the structurally persistent threats across all 9 runs.",
    "competitor_cards": [
      {
        "competitor_name": "Lake Austin Spa Resort",
        "threat_level": "primary",
        "total_displacements": 34,
        "absent_count": 28,
        "outranked_count": 6,
        "owned_territories": [
          "discovery"
        ],
        "worst_platform": "claude",
        "displacement_narrative": "Lake Austin Spa Resort leads all competitors with 34 displacements and owns the discovery territory outright. Its 28 absence displacements confirm this is a content gap, not an authority contest — Sage Hill simply has no pages targeting the query language Lake Austin owns. It is a different product category (lake-based spa resort), but its multi-night wellness programming content is what AI indexes for the retreat queries Sage Hill should be answering."
      },
      {
        "competitor_name": "Miraval Austin",
        "threat_level": "primary",
        "total_displacements": 31,
        "absent_count": 25,
        "outranked_count": 6,
        "owned_territories": [],
        "worst_platform": "claude",
        "displacement_narrative": "Miraval Austin displaces Sage Hill across all four decision moments — the only competitor with that spread. Its 25 absence displacements map directly to wellness retreat and spa programming queries where Miraval has named practitioner pages, program duration content, and treatment menus. Sage Hill is positioned in the same category but has none of that structured specificity. The 9/9 run persistence confirms this is a durable structural gap."
      },
      {
        "competitor_name": "Camp Lucy",
        "threat_level": "primary",
        "total_displacements": 30,
        "absent_count": 26,
        "outranked_count": 4,
        "owned_territories": [
          "comparison",
          "recommendation"
        ],
        "worst_platform": "claude",
        "displacement_narrative": "Camp Lucy is the most strategically dangerous competitor: it owns both the recommendation and comparison territories and appears in every run. It is a direct boutique Hill Country peer — not a large-brand resort — which means travelers choosing between Sage Hill and Camp Lucy represent direct booking substitution. Camp Lucy's site has romance, seasonal, and drive-market content Sage Hill lacks. Every Camp Lucy displacement is a room night that should be Sage Hill's."
      },
      {
        "competitor_name": "JW Marriott San Antonio Hill Country Resort & Spa",
        "threat_level": "primary",
        "total_displacements": 23,
        "absent_count": 20,
        "outranked_count": 3,
        "owned_territories": [],
        "worst_platform": "claude",
        "displacement_narrative": "JW Marriott San Antonio displaces Sage Hill primarily on San Antonio-origin and resort-amenity queries. Its 20 absence displacements are explained by explicit geographic anchoring — the JW Marriott names 'near San Antonio' directly in structured content. Sage Hill sits between Austin and San Antonio and claims neither city. Fixing the geographic content gap would reduce JW Marriott displacements on proximity-based queries."
      },
      {
        "competitor_name": "Blair House Inn",
        "threat_level": "primary",
        "total_displacements": 20,
        "absent_count": 16,
        "outranked_count": 4,
        "owned_territories": [],
        "worst_platform": "claude",
        "displacement_narrative": "Blair House Inn displaces Sage Hill across all four decision moments despite being a smaller property. It wins on romance, seclusion, and empty-nester queries through explicit demographic language in its site copy — 'couples,' 'adults,' 'romantic retreat.' Sage Hill has higher market share and trust scores, but Blair House wins the content framing battle on persona-specific queries. The gap is copy, not product."
      },
      {
        "competitor_name": "Creekhaven Inn & Spa",
        "threat_level": "primary",
        "total_displacements": 20,
        "absent_count": 14,
        "outranked_count": 6,
        "owned_territories": [],
        "worst_platform": "claude",
        "displacement_narrative": "Creekhaven's 6 outranked displacements indicate this is partly an authority contest — Sage Hill appears on some shared queries but loses. Creekhaven's San Marcos and Wimberley proximity content, combined with explicit spa-reset and couples-retreat language, edges it ahead. The 14 absence displacements are a content gap; the 6 authority losses require deepening existing page copy rather than creating new pages."
      },
      {
        "competitor_name": "Onera Wimberley",
        "threat_level": "primary",
        "total_displacements": 20,
        "absent_count": 14,
        "outranked_count": 6,
        "owned_territories": [
          "recommendation"
        ],
        "worst_platform": "claude",
        "displacement_narrative": "Onera Wimberley owns a slice of the recommendation territory and displaces Sage Hill on unique-stay and on-property trail queries. Its content names specific amenity details — treehouse accommodations, trail access, Hill Country view language — that AI extracts for experiential recommendation queries. Sage Hill's boutique inn experience is comparable but its content does not claim those experiential specifics."
      },
      {
        "competitor_name": "Milk & Honey Ranch",
        "threat_level": "primary",
        "total_displacements": 16,
        "absent_count": 14,
        "outranked_count": 2,
        "owned_territories": [],
        "worst_platform": "claude",
        "displacement_narrative": "Milk & Honey Ranch displaces Sage Hill primarily through absence — 14 of 16 displacements are queries where Sage Hill has no content. It wins on ranch-experience and unique Hill Country stay queries by naming specific on-property experiences in structured format. The threat is largely resolvable through targeted content creation rather than authority competition."
      },
      {
        "competitor_name": "Cypress Valley",
        "threat_level": "primary",
        "total_displacements": 14,
        "absent_count": 14,
        "outranked_count": 0,
        "owned_territories": [],
        "worst_platform": "claude",
        "displacement_narrative": "Cypress Valley's 14 displacements are all absence — it appears on queries where Sage Hill has no content at all. It wins unique-stay and treehouse queries through highly specific experiential content AI extracts for off-the-beaten-path discovery prompts. Low persistence (1/9 runs) suggests this is an occasional threat rather than a structural one."
      },
      {
        "competitor_name": "The Lazy Lavender",
        "threat_level": "primary",
        "total_displacements": 13,
        "absent_count": 13,
        "outranked_count": 0,
        "owned_territories": [
          "comparison"
        ],
        "worst_platform": "claude",
        "displacement_narrative": "The Lazy Lavender owns the comparison territory despite being a smaller property than Sage Hill. All 13 displacements are absence — Sage Hill simply does not appear on the comparison queries The Lazy Lavender answers. It wins boutique alternatives and pool-and-views queries through specific amenity language Sage Hill's current content does not use."
      }
    ]
  },
  "section_06_share_of_voice": {
    "market_share_narrative": "",
    "quality_narrative": "",
    "shortlist_narrative": "",
    "hedged_note": null
  },
  "copy_context": {
    "primary_finding": "Sage Hill Inn & Spa holds the #1 market share position among 393 tracked properties at 10.3% of all AI mentions — more than Camp Lucy (7.1%), Miraval Austin (4.8%), and Lake Austin Spa Resort (4.6%) combined in relative terms — yet scores only 55/100 on GEO visibility. This paradox reveals that raw mention volume is masking a severe recommendation-moment deficit: the property is being mentioned frequently but not being chosen as the primary answer when travelers ask 'where should I go?' The gap between market presence and recommendation conversion is the core commercial problem.",
    "competitors_named": [],
    "commercial_consequences_used": [],
    "primary_threat": "",
    "dominant_gap_type": "absent",
    "split_pattern": null,
    "zero_mention_cluster": "The 22 zero-mention queries cluster tightly around three intent patterns: (1) Recommendation-moment queries asking for a single best property for a wellness weekend, multi-night retreat, or luxury escape near Austin/San Antonio — these are the highest-intent, closest-to-booking queries and Sage Hill is absent from all of them in 9/9 runs; (2) Comparison-moment queries asking for alternatives to specific named properties (Driftwood, Miraval Austin, Lucky Arrow) or asking which property has the best pool/views — Sage Hill is being bypassed even when travelers are actively shortlisting boutique Hill Country options; (3) Discovery-moment queries asking for off-the-beaten-path or emerging boutique destinations — where the property should be a natural fit given its boutique inn positioning but is not surfacing. The common thread is that all zero-mention queries require AI to make a confident, specific recommendation. Sage Hill appears to lack the structured, claim-forward content that signals to AI models it is THE answer to a specific traveler need.",
    "platform_gap_cause": "The platform gap is structurally explained by content confidence, not reach. Perplexity shows the highest hedged-mention rate (6%, more than 2x the cross-platform average of 2%) and Gemini shows elevated list-inclusion behavior rather than direct recommendations. This pattern indicates that Sage Hill's content provides enough signal to be included in broad lists but insufficient authoritative, specific claims for AI models to confidently recommend it as the primary answer to a targeted query. Claude and ChatGPT — which reward direct, factual, structured content — deliver higher primary rates (74%), while Perplexity and Gemini, which pull from more diverse and real-time sources, hedge more. The gap is not a platform distribution problem; it is a content authority problem that manifests differently across platforms depending on how each model weights source confidence."
  },
  "stage_1_reasoning": {
    "primary_finding": "Sage Hill Inn & Spa holds the #1 market share position among 393 tracked properties at 10.3% of all AI mentions — more than Camp Lucy (7.1%), Miraval Austin (4.8%), and Lake Austin Spa Resort (4.6%) combined in relative terms — yet scores only 55/100 on GEO visibility. This paradox reveals that raw mention volume is masking a severe recommendation-moment deficit: the property is being mentioned frequently but not being chosen as the primary answer when travelers ask 'where should I go?' The gap between market presence and recommendation conversion is the core commercial problem.",
    "zero_mention_cluster": "The 22 zero-mention queries cluster tightly around three intent patterns: (1) Recommendation-moment queries asking for a single best property for a wellness weekend, multi-night retreat, or luxury escape near Austin/San Antonio — these are the highest-intent, closest-to-booking queries and Sage Hill is absent from all of them in 9/9 runs; (2) Comparison-moment queries asking for alternatives to specific named properties (Driftwood, Miraval Austin, Lucky Arrow) or asking which property has the best pool/views — Sage Hill is being bypassed even when travelers are actively shortlisting boutique Hill Country options; (3) Discovery-moment queries asking for off-the-beaten-path or emerging boutique destinations — where the property should be a natural fit given its boutique inn positioning but is not surfacing. The common thread is that all zero-mention queries require AI to make a confident, specific recommendation. Sage Hill appears to lack the structured, claim-forward content that signals to AI models it is THE answer to a specific traveler need.",
    "platform_gap_cause": "The platform gap is structurally explained by content confidence, not reach. Perplexity shows the highest hedged-mention rate (6%, more than 2x the cross-platform average of 2%) and Gemini shows elevated list-inclusion behavior rather than direct recommendations. This pattern indicates that Sage Hill's content provides enough signal to be included in broad lists but insufficient authoritative, specific claims for AI models to confidently recommend it as the primary answer to a targeted query. Claude and ChatGPT — which reward direct, factual, structured content — deliver higher primary rates (74%), while Perplexity and Gemini, which pull from more diverse and real-time sources, hedge more. The gap is not a platform distribution problem; it is a content authority problem that manifests differently across platforms depending on how each model weights source confidence.",
    "most_significant_displacement": "Camp Lucy is the most strategically significant displacement. It appears in 9/9 runs, ranks as a primary threat with 30 total displacements, and critically owns the comparison and recommendation territories simultaneously — meaning it displaces Sage Hill at the exact moments travelers are both shortlisting and making final decisions. Camp Lucy is a direct boutique Hill Country competitor (not a large resort chain), which means travelers considering the Sage Hill category are being captured by Camp Lucy before they ever reach a booking decision. This is not displacement by a brand-name giant like JW Marriott; it is displacement by a peer-category property that has established stronger AI content authority in Sage Hill's own natural territory. Lake Austin Spa Resort has more total displacements (34) but is a different product category (lake-based spa resort), making Camp Lucy the more strategically threatening displacement because it represents direct substitution in the boutique Hill Country retreat segment.",
    "branded_generic_interpretation": "The branded/generic split reveals a 'known but not recommended' pattern in the comparison moment specifically (branded score 90.58, generic score 34.82). When travelers search for Sage Hill by name or in brand-comparison contexts, the property performs extremely well. But when they ask generic category questions — 'best wellness retreat near Austin,' 'where should I stay in Hill Country' — Sage Hill is not being surfaced as a top answer. This split is commercially dangerous: it means Sage Hill is capturing travelers who already know it exists but is failing to capture travelers still in the discovery and consideration phase who would be incremental new guests. The trust moment is strong across both branded and generic queries (91.07 and 83.33 respectively), confirming the property has genuine credibility once in the frame — the problem is getting into the frame in the first place for generic searchers.",
    "anomalies": "Three anomalies stand out. First, Sage Hill holds #1 market share at 10.3% with 927 mentions — dramatically ahead of every competitor — yet scores only 55/100. This is the most surprising finding: no other property in a competitive set of 393 has more AI mentions, yet the GEO score is merely 'Considered Option.' This suggests the scoring methodology correctly penalizes the type of mention (hedged, list-included, secondary) over raw volume. Second, the discovery moment score (45) is the weakest moment score despite Sage Hill being a boutique inn that should naturally surface in 'hidden gem' and 'off-the-beaten-path' queries — its boutique identity should be a discovery asset, not a liability. Third, the trust score (90) is anomalously high relative to all other moment scores, suggesting the property has strong review/reputation signals that AI models recognize, but this credibility is not being translated into recommendation-moment authority. A property with a 90 trust score and 10.3% market share should be scoring closer to 70+ overall if its content were properly structured.",
    "strongest_position": "Sage Hill's strongest defensible position is its combination of market-leading AI mention volume (10.3%, ranked #1 of 393 properties) and a near-perfect trust score (90/100). No competitor comes close to this mention volume — Camp Lucy is at 7.1%, Miraval at 4.8%. This means AI models already have substantial training signal about Sage Hill; the property is not unknown, it is under-framed. The defensible moat is that Sage Hill has already won the awareness battle and has the credibility infrastructure in place. The strategic task is not to build visibility from scratch but to convert existing high-volume, high-trust mentions into recommendation-moment wins by creating targeted, claim-forward content that tells AI models exactly which traveler needs Sage Hill is the definitive answer to — particularly wellness weekends near Austin/San Antonio and boutique Hill Country retreats for empty nesters and couples.",
    "section_richness_ranking": "1. Section 05 (Competitive Landscape) — richest, because the displacement data across 9 runs reveals structural patterns: Camp Lucy's dual-territory ownership, the paradox of Sage Hill leading in market share while being displaced by boutique peers, and the persistence data showing which threats are consistent vs. occasional. 2. Section 04 (Gap Analysis) — high richness, because the zero-mention queries map precisely to highest-commercial-intent moments and all have 9/9 run persistence in the recommendation territory, making the action pathway clear. 3. Section 06 (Share of Voice) — high richness due to the #1 market share paradox, co-mention patterns showing Camp Lucy and Blair House as dominant co-occurring competitors, and the quality-of-presence breakdown revealing the hedged/list-inclusion problem. 4. Section 02 (Decision Moments) — moderate-high richness because the known-but-not-recommended split in comparison is analytically specific and actionable. 5. Section 01 (GEO Score) — moderate richness as the score is meaningful primarily in contrast to the market share data. 6. Section 03 (Platform Analysis) — lowest richness, as the platform gap is real but secondary to the content authority problem that underlies all other gaps."
  }
}