GEO Visibility Audit

Sage Hill Inn & Spa

AI visibility assessment across 4 platforms

54.6 / 100 — Considered Option
Date 2026-07-10
Platforms ChatGPT, Claude, Perplexity, Gemini
Queries 68
01

GEO Visibility Score

Discovery
45.37
moderate
Recommendation
50.57
moderate
Comparison
46.49
moderate
Trust
89.78
strong

Sage Hill Inn & Spa scores 45 — Your property appears in AI recommendations but is not the primary choice -- travelers see you alongside competitors in booking decisions. Lake Austin Spa Resort holds stronger shortlist position across key booking queries.

Key Findings
Decision Moment Breakdown
Moment Score Branded Generic Weight Queries
Discovery 45.4 0.0 45.4 20% 6
Recommendation 50.6 0.0 50.6 45% 29
Comparison 46.5 90.6 34.8 20% 19
Trust 89.8 91.5 83.3 15% 14
02

Decision Moments

Discovery

45.4 / 100
ChatGPT
61.11
Claude
27.78
Perplexity
29.63
Gemini
62.96

Discovery score of 30 reflects weak performance. Weak weakness in discovery moment (score: 33.33/100)

claude shows the largest gap for discovery queries, where Lake Austin Spa Resort holds stronger position.

Recommendation

50.6 / 100
ChatGPT
52.87
Claude
42.53
Perplexity
28.74
Gemini
78.16

Recommendation score of 39 reflects weak performance. Weak weakness in recommendation moment (score: 37.93/100)

claude shows the largest gap for recommendation queries, where Lake Austin Spa Resort holds stronger position.

Comparison

46.5 / 100
ChatGPT
50.88
Claude
29.24
Perplexity
22.22
Gemini
66.5

Comparison score of 40 reflects moderate performance. Moderate weakness in comparison moment (score: 42.11/100)

claude shows the largest gap for comparison queries, where Lake Austin Spa Resort holds stronger position.

Trust

89.8 / 100
ChatGPT
93.65
Claude
57.14
Perplexity
86.51
Gemini
47.62

Trust score of 86 reflects strong performance. Strong strength in trust moment (score: 87.5/100)

claude shows the largest gap for trust queries, where Lake Austin Spa Resort holds stronger position.

Core Pattern

Sage Hill Inn & Spa is absent from early-funnel queries and recovers partially in trust moments.

Methodology

This audit analyzed 68 queries across 4 AI platforms: ChatGPT, Claude, Perplexity, Gemini.

Query breakdown: 15 branded (22%) and 53 generic (78%) queries spanning four decision moments.

Decision Moments
Discovery How AI platforms surface the brand when users search for category-level options
Recommendation How AI platforms position the brand in response to recommendation queries
Comparison How the brand appears when users compare options
Trust Signals of authority and credibility in AI responses
03

Platform Analysis

Platform Summary
Platform Score Mentions Total Responses Mention Rate
ChatGPT 61.44 42 68 61.8%
Claude 40.53 28 68 41.2%
Perplexity 38.89 26 68 38.2%
Gemini 67.27 46 68 67.6%

claude shows the largest competitive gap. Lake Austin Spa Resort holds primary position there, driven by stronger structured content and citation volume.

Decision Moment Summary
Moment Score Branded Generic Weight Queries
Discovery 45.37 0 45.37 20% 6
Recommendation 50.57 0 50.57 45% 29
Comparison 46.49 90.58 34.82 20% 19
Trust 89.78 91.54 83.33 15% 14
04

Zero-Mention Gap Analysis

25 queries returned zero brand mentions across all platforms.

05

Competitive Landscape

176 competitors displace Sage Hill Inn & Spa across tracked territories.

Blair House Inn primary threat
Total displacements20
Absent (content gap)16
Outranked (authority gap)4
Owned territories—
Worst platformclaude

Blair House Inn displaces the brand across 4 territories with 20 total displacements, primarily through absence.

Camp Lucy primary threat
Total displacements30
Absent (content gap)26
Outranked (authority gap)4
Owned territoriescomparison, recommendation
Worst platformclaude

Camp Lucy displaces the brand across 4 territories with 30 total displacements, primarily through absence.

Milk & Honey Ranch primary threat
Total displacements16
Absent (content gap)14
Outranked (authority gap)2
Owned territories—
Worst platformclaude

Milk & Honey Ranch displaces the brand across 3 territories with 16 total displacements, primarily through absence.

Paniolo Ranch significant threat
Total displacements6
Absent (content gap)5
Outranked (authority gap)1
Owned territories—
Worst platformclaude

Paniolo Ranch displaces the brand across 3 territories with 6 total displacements, primarily through absence.

Carter Creek Winery Resort & Spa primary threat
Total displacements12
Absent (content gap)12
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Carter Creek Winery Resort & Spa displaces the brand across 3 territories with 12 total displacements, primarily through absence.

Lake Austin Spa Resort primary threat
Total displacements34
Absent (content gap)28
Outranked (authority gap)6
Owned territoriesdiscovery, recommendation
Worst platformclaude

Lake Austin Spa Resort displaces the brand across 3 territories with 34 total displacements, primarily through absence.

Creekhaven Inn & Spa primary threat
Total displacements17
Absent (content gap)12
Outranked (authority gap)5
Owned territories—
Worst platformclaude

Creekhaven Inn & Spa displaces the brand across 3 territories with 17 total displacements, primarily through absence.

Horseshoe Bay Resort significant threat
Total displacements9
Absent (content gap)9
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Horseshoe Bay Resort displaces the brand across 3 territories with 9 total displacements, primarily through absence.

Omni Barton Creek Resort & Spa primary threat
Total displacements10
Absent (content gap)10
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Omni Barton Creek Resort & Spa displaces the brand across 3 territories with 10 total displacements, primarily through absence.

Onera Wimberley primary threat
Total displacements15
Absent (content gap)11
Outranked (authority gap)4
Owned territories—
Worst platformclaude

Onera Wimberley displaces the brand across 3 territories with 15 total displacements, primarily through absence.

Tapatio Springs Hill Country Resort significant threat
Total displacements8
Absent (content gap)8
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Tapatio Springs Hill Country Resort displaces the brand across 2 territories with 8 total displacements, primarily through absence.

Inn at Sunset Mill Ranch significant threat
Total displacements9
Absent (content gap)9
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Inn at Sunset Mill Ranch displaces the brand across 2 territories with 9 total displacements, primarily through absence.

JW Marriott San Antonio Hill Country Resort & Spa primary threat
Total displacements14
Absent (content gap)13
Outranked (authority gap)1
Owned territoriesrecommendation
Worst platformclaude

JW Marriott San Antonio Hill Country Resort & Spa displaces the brand across 3 territories with 14 total displacements, primarily through absence.

Miraval Austin primary threat
Total displacements19
Absent (content gap)17
Outranked (authority gap)2
Owned territories—
Worst platformclaude

Miraval Austin displaces the brand across 4 territories with 19 total displacements, primarily through absence.

Hyatt Regency Lost Pines Resort & Spa moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformgemini

Hyatt Regency Lost Pines Resort & Spa displaces the brand across 2 territories with 3 total displacements, primarily through absence.

The Bygone Hotel significant threat
Total displacements6
Absent (content gap)6
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Bygone Hotel displaces the brand across 3 territories with 6 total displacements, primarily through absence.

Miraval Austin Resort & Spa primary threat
Total displacements12
Absent (content gap)9
Outranked (authority gap)3
Owned territories—
Worst platformclaude

Miraval Austin Resort & Spa displaces the brand across 3 territories with 12 total displacements, primarily through absence.

The Lazy Lavender primary threat
Total displacements10
Absent (content gap)10
Outranked (authority gap)0
Owned territoriescomparison
Worst platformclaude

The Lazy Lavender displaces the brand across 2 territories with 10 total displacements, primarily through absence.

Lakeway Resort and Spa significant threat
Total displacements6
Absent (content gap)6
Outranked (authority gap)0
Owned territories—
Worst platformgemini

Lakeway Resort and Spa displaces the brand across 2 territories with 6 total displacements, primarily through absence.

Lucky Arrow Retreat significant threat
Total displacements9
Absent (content gap)8
Outranked (authority gap)1
Owned territoriescomparison
Worst platformclaude

Lucky Arrow Retreat displaces the brand across 3 territories with 9 total displacements, primarily through absence.

Hill Country Casitas & Retreat moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformgemini

Hill Country Casitas & Retreat displaces the brand across 3 territories with 4 total displacements, primarily through absence.

Walden Retreats moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Walden Retreats displaces the brand across 3 territories with 4 total displacements, primarily through absence.

Hillside Boutique Hotel moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

Hillside Boutique Hotel displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Madrone Springs Ranch primary threat
Total displacements10
Absent (content gap)9
Outranked (authority gap)1
Owned territoriescomparison
Worst platformclaude

Madrone Springs Ranch displaces the brand across 2 territories with 10 total displacements, primarily through absence.

Hotel Flora and Fauna significant threat
Total displacements5
Absent (content gap)5
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hotel Flora and Fauna displaces the brand across 2 territories with 5 total displacements, primarily through absence.

The Retreat on the Hill significant threat
Total displacements5
Absent (content gap)5
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Retreat on the Hill displaces the brand across 3 territories with 5 total displacements, primarily through absence.

Spoon Mountain Glamping moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Spoon Mountain Glamping displaces the brand across 1 territory with 4 total displacements, primarily through absence.

Rose Hill Retreat moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Rose Hill Retreat displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Canyon Ranch Austin significant threat
Total displacements6
Absent (content gap)6
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Canyon Ranch Austin displaces the brand across 3 territories with 6 total displacements, primarily through absence.

JL Bar Ranch, Resort & Spa moderate threat
Total displacements4
Absent (content gap)3
Outranked (authority gap)1
Owned territories—
Worst platformclaude

JL Bar Ranch, Resort & Spa displaces the brand across 2 territories with 4 total displacements, primarily through absence.

Ottine Mineral Springs moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Ottine Mineral Springs displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Tranquilo - Dripping Springs Farmhouse w. Heated Saltwater Pool, Sauna & Hot Tub moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Tranquilo - Dripping Springs Farmhouse w. Heated Saltwater Pool, Sauna & Hot Tub displaces the brand across 2 territories with 3 total displacements, primarily through absence.

The Waters Point moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Waters Point displaces the brand across 2 territories with 4 total displacements, primarily through absence.

Messina Inn significant threat
Total displacements6
Absent (content gap)6
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Messina Inn displaces the brand across 2 territories with 6 total displacements, primarily through absence.

The Bygone moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Bygone displaces the brand across 1 territory with 3 total displacements, primarily through absence.

The Yurtopian Hill Country Resort moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Yurtopian Hill Country Resort displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Lakeway Resort & Spa moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Lakeway Resort & Spa displaces the brand across 2 territories with 4 total displacements, primarily through absence.

Melrose River Club moderate threat
Total displacements4
Absent (content gap)3
Outranked (authority gap)1
Owned territories—
Worst platformclaude

Melrose River Club displaces the brand across 2 territories with 4 total displacements, primarily through absence.

La Cantera Resort & Spa moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformclaude

La Cantera Resort & Spa displaces the brand across 2 territories with 4 total displacements, primarily through absence.

Hotel ZaZa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hotel ZaZa displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Woodline Ranch moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Woodline Ranch displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Hotel Viata moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hotel Viata displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Tranquilo moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

Tranquilo displaces the brand across 3 territories with 3 total displacements, primarily through absence.

Driftwood Manor moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Driftwood Manor displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Austin Proper Hotel moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Austin Proper Hotel displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Cactus Moon Lodge moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Cactus Moon Lodge displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Signia by Hilton La Cantera Resort & Spa significant threat
Total displacements6
Absent (content gap)6
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Signia by Hilton La Cantera Resort & Spa displaces the brand across 2 territories with 6 total displacements, primarily through absence.

Serana moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Serana displaces the brand across 3 territories with 3 total displacements, primarily through absence.

Mokara Hotel & Spa moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

Mokara Hotel & Spa displaces the brand across 3 territories with 3 total displacements, primarily through absence.

Windmill Wellness Ranch moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Windmill Wellness Ranch displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Cypress Creek Cottages moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Cypress Creek Cottages displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Cypress Valley Treehouses significant threat
Total displacements7
Absent (content gap)6
Outranked (authority gap)1
Owned territoriesrecommendation
Worst platformclaude

Cypress Valley Treehouses displaces the brand across 2 territories with 7 total displacements, primarily through absence.

Viva Day Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Viva Day Spa displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Sunrise Point at Cedar Creek Lake moderate threat
Total displacements4
Absent (content gap)3
Outranked (authority gap)1
Owned territories—
Worst platformclaude

Sunrise Point at Cedar Creek Lake displaces the brand across 1 territory with 4 total displacements, primarily through absence.

Chicken N Pickle moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Chicken N Pickle displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Crystal River Inn moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Crystal River Inn displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Hotel ZaZa Austin moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hotel ZaZa Austin displaces the brand across 2 territories with 2 total displacements, primarily through absence.

The Yurtopian significant threat
Total displacements8
Absent (content gap)7
Outranked (authority gap)1
Owned territories—
Worst platformclaude

The Yurtopian displaces the brand across 2 territories with 8 total displacements, primarily through absence.

Wimberley Inn + Bar moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Wimberley Inn + Bar displaces the brand across 1 territory with 2 total displacements, primarily through absence.

The Cedars Ranch moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformgemini

The Cedars Ranch displaces the brand across 3 territories with 3 total displacements, primarily through absence.

Collective Hill Country moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Collective Hill Country displaces the brand across 2 territories with 2 total displacements, primarily through absence.

CRC Ranch Retreat moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

CRC Ranch Retreat displaces the brand across 2 territories with 2 total displacements, primarily through absence.

The Retreat Ranch moderate threat
Total displacements2
Absent (content gap)1
Outranked (authority gap)1
Owned territories—
Worst platformclaude

The Retreat Ranch displaces the brand across 1 territory with 2 total displacements, primarily through outranking.

Hill Country Herb Garden Lodging moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hill Country Herb Garden Lodging displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Hyatt Regency Hill Country Resort and Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hyatt Regency Hill Country Resort and Spa displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Hyatt Regency Lost Pines Resort and Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hyatt Regency Lost Pines Resort and Spa displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Misty Hill ~Best View in Austin~ Luxury Pool Oasis moderate threat
Total displacements3
Absent (content gap)2
Outranked (authority gap)1
Owned territories—
Worst platformgemini

Misty Hill ~Best View in Austin~ Luxury Pool Oasis displaces the brand across 2 territories with 3 total displacements, primarily through absence.

The Bevy Hotel moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Bevy Hotel displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Gage Outdoor Ranch, Resort & Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Gage Outdoor Ranch, Resort & Spa displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Rainbow Hearth Sanctuary & Retreat moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Rainbow Hearth Sanctuary & Retreat displaces the brand across 2 territories with 3 total displacements, primarily through absence.

The Cedars Ranch- Wimberley moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Cedars Ranch- Wimberley displaces the brand across 2 territories with 2 total displacements, primarily through absence.

7A Ranch moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

7A Ranch displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Horseshoe Ridge RV Resort moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Horseshoe Ridge RV Resort displaces the brand across 2 territories with 4 total displacements, primarily through absence.

Windflower Spa significant threat
Total displacements6
Absent (content gap)6
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Windflower Spa displaces the brand across 3 territories with 6 total displacements, primarily through absence.

Lantana Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Lantana Spa displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Loma de Vida Spa & Wellness moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Loma de Vida Spa & Wellness displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Rio Cibolo Ranch moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Rio Cibolo Ranch displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Hyatt Regency Hill Country moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hyatt Regency Hill Country displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Collective Texas Hill Country Wellness Retreat moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Collective Texas Hill Country Wellness Retreat displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Square Inn moderate threat
Total displacements3
Absent (content gap)2
Outranked (authority gap)1
Owned territories—
Worst platformperplexity

Square Inn displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Onera significant threat
Total displacements5
Absent (content gap)2
Outranked (authority gap)3
Owned territories—
Worst platformclaude

Onera displaces the brand across 3 territories with 5 total displacements, primarily through outranking.

JW Marriott significant threat
Total displacements7
Absent (content gap)6
Outranked (authority gap)1
Owned territoriesrecommendation
Worst platformperplexity

JW Marriott displaces the brand across 2 territories with 7 total displacements, primarily through absence.

Texas Pickle Hall moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Texas Pickle Hall displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Coronado Island Marriott Resort & Spa moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

Coronado Island Marriott Resort & Spa displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Margaritaville Lake Resort Lake Conroe moderate threat
Total displacements2
Absent (content gap)1
Outranked (authority gap)1
Owned territories—
Worst platformclaude

Margaritaville Lake Resort Lake Conroe displaces the brand across 1 territory with 2 total displacements, primarily through outranking.

88888 Ranch moderate threat
Total displacements3
Absent (content gap)2
Outranked (authority gap)1
Owned territories—
Worst platformchatgpt

88888 Ranch displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Preston Playhouse moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Preston Playhouse displaces the brand across 1 territory with 2 total displacements, primarily through absence.

At Fault moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

At Fault displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Oasis Pickleball Club moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Oasis Pickleball Club displaces the brand across 1 territory with 2 total displacements, primarily through absence.

The JL Bar Ranch, Resort & Spa moderate threat
Total displacements3
Absent (content gap)2
Outranked (authority gap)1
Owned territories—
Worst platformchatgpt

The JL Bar Ranch, Resort & Spa displaces the brand across 2 territories with 3 total displacements, primarily through absence.

FireSong Ranch moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

FireSong Ranch displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Relics Reserve- Ranch House moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Relics Reserve- Ranch House displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Hyatt Lost Pines moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hyatt Lost Pines displaces the brand across 2 territories with 2 total displacements, primarily through absence.

JW Marriott San Antonio Hill Country Resort and Spa moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

JW Marriott San Antonio Hill Country Resort and Spa displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Onera Fredericksburg moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Onera Fredericksburg displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Wrenwood Ranch moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Wrenwood Ranch displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Hotel Valencia Riverwalk moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hotel Valencia Riverwalk displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Hotel Emma moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

Hotel Emma displaces the brand across 2 territories with 3 total displacements, primarily through absence.

The Monarch moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

The Monarch displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Lotus Ranch Retreat Center moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Lotus Ranch Retreat Center displaces the brand across 3 territories with 3 total displacements, primarily through absence.

Lazy Lavender moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

Lazy Lavender displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Wimberley Inn moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Wimberley Inn displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Wild Heart Preserve & Ecotherapy moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Wild Heart Preserve & Ecotherapy displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Omni Barton Creek Resort and Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Omni Barton Creek Resort and Spa displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Horseshoe Bay moderate threat
Total displacements2
Absent (content gap)1
Outranked (authority gap)1
Owned territories—
Worst platformclaude

Horseshoe Bay displaces the brand across 2 territories with 2 total displacements, primarily through outranking.

Albert Hotel moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Albert Hotel displaces the brand across 3 territories with 4 total displacements, primarily through absence.

Hill Country Casitas moderate threat
Total displacements3
Absent (content gap)2
Outranked (authority gap)1
Owned territories—
Worst platformclaude

Hill Country Casitas displaces the brand across 1 territory with 3 total displacements, primarily through absence.

HoneyTree Treehomes moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

HoneyTree Treehomes displaces the brand across 1 territory with 4 total displacements, primarily through absence.

Missing Hotel moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

Missing Hotel displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Rough Creek Lodge moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Rough Creek Lodge displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Lotus Ranch moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformchatgpt

Lotus Ranch displaces the brand across 2 territories with 3 total displacements, primarily through absence.

The Collective Hill Country moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Collective Hill Country displaces the brand across 3 territories with 4 total displacements, primarily through absence.

Creekhaven Inn moderate threat
Total displacements2
Absent (content gap)1
Outranked (authority gap)1
Owned territories—
Worst platformclaude

Creekhaven Inn displaces the brand across 1 territory with 2 total displacements, primarily through outranking.

Collective Retreats moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Collective Retreats displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Basecamp Resort significant threat
Total displacements6
Absent (content gap)5
Outranked (authority gap)1
Owned territories—
Worst platformclaude

Basecamp Resort displaces the brand across 2 territories with 6 total displacements, primarily through absence.

Collective Retreats Hill Country moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Collective Retreats Hill Country displaces the brand across 2 territories with 3 total displacements, primarily through absence.

The Wayback moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformgemini

The Wayback displaces the brand across 2 territories with 3 total displacements, primarily through absence.

Hotel ZaZa Austin Downtown moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hotel ZaZa Austin Downtown displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Hyatt Regency Hill Country Resort & Villas moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hyatt Regency Hill Country Resort & Villas displaces the brand across 2 territories with 3 total displacements, primarily through absence.

HoneyTree Treehomes and Hideaways moderate threat
Total displacements4
Absent (content gap)3
Outranked (authority gap)1
Owned territories—
Worst platformperplexity

HoneyTree Treehomes and Hideaways displaces the brand across 2 territories with 4 total displacements, primarily through absence.

Outdoorsy Hill Country moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Outdoorsy Hill Country displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Optimum Health Institute (OHI) San Antonio moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformgemini

Optimum Health Institute (OHI) San Antonio displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Cypress Valley significant threat
Total displacements7
Absent (content gap)7
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Cypress Valley displaces the brand across 2 territories with 7 total displacements, primarily through absence.

Collective Retreats - Hill Country moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Collective Retreats - Hill Country displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Zubers River Camp moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Zubers River Camp displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Starry Night moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Starry Night displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Cottages at Canyon Peaks moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Cottages at Canyon Peaks displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Iron Horse Ranch moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Iron Horse Ranch displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Luminary Resorts at Hilltop moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Luminary Resorts at Hilltop displaces the brand across 2 territories with 2 total displacements, primarily through absence.

JW Marriott San Antonio Hill Country moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

JW Marriott San Antonio Hill Country displaces the brand across 2 territories with 4 total displacements, primarily through absence.

The Albert Hotel moderate threat
Total displacements4
Absent (content gap)3
Outranked (authority gap)1
Owned territories—
Worst platformclaude

The Albert Hotel displaces the brand across 2 territories with 4 total displacements, primarily through absence.

Loma de Vida Spa at Signia by Hilton La Cantera Resort moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Loma de Vida Spa at Signia by Hilton La Cantera Resort displaces the brand across 1 territory with 2 total displacements, primarily through absence.

JL Bar Ranch Resort & Spa moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

JL Bar Ranch Resort & Spa displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Margaritaville Lake Resort moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Margaritaville Lake Resort displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Serendipity Farmhouse moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformgemini

Serendipity Farmhouse displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Walden Retreats Hill Country moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Walden Retreats Hill Country displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Talula Mesa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Talula Mesa displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Hill Country Nature Retreat moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hill Country Nature Retreat displaces the brand across 2 territories with 2 total displacements, primarily through absence.

HoneyTree moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

HoneyTree displaces the brand across 1 territory with 4 total displacements, primarily through absence.

La Palmilla Texas Hotel moderate threat
Total displacements3
Absent (content gap)2
Outranked (authority gap)1
Owned territories—
Worst platformchatgpt

La Palmilla Texas Hotel displaces the brand across 3 territories with 3 total displacements, primarily through absence.

Frio Country Resort moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformperplexity

Frio Country Resort displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Rough Creek Lodge, Ranch & Resort moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Rough Creek Lodge, Ranch & Resort displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Scenic Hill Retreat moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Scenic Hill Retreat displaces the brand across 2 territories with 2 total displacements, primarily through absence.

The Menagerie moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Menagerie displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Camp Comfort moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Camp Comfort displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Hideout on the Horseshoe moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hideout on the Horseshoe displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Retreat Ranch moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Retreat Ranch displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Hoffman Haus moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hoffman Haus displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Texas Hill Country Resort moderate threat
Total displacements4
Absent (content gap)4
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Texas Hill Country Resort displaces the brand across 1 territory with 4 total displacements, primarily through absence.

The Yurtopian in Wimberley moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Yurtopian in Wimberley displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Inn at Green Pastures moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Inn at Green Pastures displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Hyatt Regency Hill Country Resort & Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hyatt Regency Hill Country Resort & Spa displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Canyon Ranch moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Canyon Ranch displaces the brand across 2 territories with 2 total displacements, primarily through absence.

The Aztec Hotel moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Aztec Hotel displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Omni Barton Creek moderate threat
Total displacements2
Absent (content gap)0
Outranked (authority gap)2
Owned territories—
Worst platformclaude

Omni Barton Creek displaces the brand across 2 territories with 2 total displacements, primarily through outranking.

The Kendall moderate threat
Total displacements2
Absent (content gap)1
Outranked (authority gap)1
Owned territories—
Worst platformclaude

The Kendall displaces the brand across 1 territory with 2 total displacements, primarily through outranking.

JL Bar Ranch moderate threat
Total displacements4
Absent (content gap)3
Outranked (authority gap)1
Owned territories—
Worst platformclaude

JL Bar Ranch displaces the brand across 2 territories with 4 total displacements, primarily through absence.

Optimum Health Institute moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Optimum Health Institute displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Five Star Vacation Home Rentals moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Five Star Vacation Home Rentals displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Fairmont Austin moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Fairmont Austin displaces the brand across 2 territories with 2 total displacements, primarily through absence.

MISSION Day Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

MISSION Day Spa displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Misty Hill moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Misty Hill displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Avandaro Ranch moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Avandaro Ranch displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Folklore Spa significant threat
Total displacements7
Absent (content gap)7
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Folklore Spa displaces the brand across 3 territories with 7 total displacements, primarily through absence.

The Spa at Albert Hotel moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Spa at Albert Hotel displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Loma de Vida Spa moderate threat
Total displacements3
Absent (content gap)3
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Loma de Vida Spa displaces the brand across 1 territory with 3 total displacements, primarily through absence.

Enchanted Rock moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Enchanted Rock displaces the brand across 2 territories with 2 total displacements, primarily through absence.

The Cedars Ranch - Wimberley moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

The Cedars Ranch - Wimberley displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Sinya on Lone Man Creek moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Sinya on Lone Man Creek displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Hyatt Regency Hill Country Resort moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Hyatt Regency Hill Country Resort displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Creekhaven Inn and Spa moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Creekhaven Inn and Spa displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Windflower Spa at Hyatt Regency Hill Country Resort and Villas moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Windflower Spa at Hyatt Regency Hill Country Resort and Villas displaces the brand across 2 territories with 2 total displacements, primarily through absence.

SKYE Texas Hill Country Resort moderate threat
Total displacements2
Absent (content gap)1
Outranked (authority gap)1
Owned territories—
Worst platformclaude

SKYE Texas Hill Country Resort displaces the brand across 2 territories with 2 total displacements, primarily through outranking.

Sandy Pickle moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Sandy Pickle displaces the brand across 1 territory with 2 total displacements, primarily through absence.

Thompson San Antonio moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Thompson San Antonio displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Windflower Spa at Hyatt Regency Hill Country Resort & Villas moderate threat
Total displacements2
Absent (content gap)2
Outranked (authority gap)0
Owned territories—
Worst platformclaude

Windflower Spa at Hyatt Regency Hill Country Resort & Villas displaces the brand across 2 territories with 2 total displacements, primarily through absence.

Displacement = a response where a competitor appears but Sage Hill Inn & Spa does not. Absent = property not present at all. Outranked = both appear, competitor ranks higher. Total competitor mentions are not directly comparable to Sage Hill Inn & Spa’s count — the query set is built around Sage Hill Inn & Spa.

06

Share of Voice

Market share data is not available for this analysis period.

When Sage Hill Inn & Spa appears it leads 68% of the time — strong position quality. The gap is appearance frequency, not conversion.

Quality of Presence
Platform Appearances Primary Secondary Hedged Primary Rate
ChatGPT 227 168 59 0 74.0%
Claude 234 174 59 1 74.4%
Perplexity 191 111 57 22 58.1%
Gemini 275 175 97 2 63.6%

AI consistently pairs Sage Hill Inn & Spa with Camp Lucy — appearing together in 36% of Sage Hill Inn & Spa's mentions.

Competitor Co-mentions
Competitor Co-mentions Rate Distribution
Camp Lucy 331 35.7%
Blair House Inn 264 28.5%
Lake Austin Spa Resort 205 22.1%
Creekhaven Inn & Spa 130 14.0%
Miraval Austin 110 11.9%
Others (348) 2694 290.6%
07

Action Plan

6 prioritized actions across a 90-day plan, plus 4 bonus actions for Q2.

90-Day Action Plan
Month 1 · 8-12 hrs total
MONTH 1 · 4-6 hrs · MARKETING TEAM
Sage Hill Inn & Spa returned zero mentions across all 7 recommendation queries — Q8, Q9, Q10, Q11, Q12, Q19, and Q25 — in every single one of 9 collection runs. Lake Austin Spa Resort owns this territory outright, appearing as the primary recommendation each time.

These 7 queries represent the highest-intent booking moments — travelers with spa budgets, multi-night itineraries, and no loyalty to a specific property. Every recommendation that names Lake Austin Spa Resort instead of Sage Hill Inn & Spa is a room night routed away from Kyle, TX 78640 and toward an OTA or a competitor's direct channel.

YOUR MOVE
  • ☐ Publish a long-form blog post (1,000–1,400 words) targeting the exact phrase 'multi-night wellness retreat with spa services near San Antonio or Austin' — match Q10 language precisely
  • ☐ Structure the post with H2 headers that mirror Q8, Q11, Q12, Q19, and Q25 search intent — e.g., 'Spring Escape from Austin,' 'Peaceful Retreat Near Wimberley with Resort-Style Amenities,' 'Girls Trip with Spa, Pool, and Wine'
  • ☐ Include a factual property description block stating Sage Hill Inn & Spa is located at 4444 Ranch to Market Rd 150, Kyle, TX — equidistant between Austin and San Antonio — with on-site spa, pool, and dining
  • ☐ Name the guest profile explicitly: empty nesters, girls trips, couples seeking a city escape — use those exact terms so Perplexity and ChatGPT can match the post to intent-specific queries
  • ☐ Add an FAQ section at the bottom answering 'What makes Sage Hill Inn & Spa a good alternative to Lake Austin Spa Resort?' — use factual differentiators: Hill Country setting, boutique scale, road access from both Austin and San Antonio
KEY MESSAGING
  • Lead with the geographic claim no competitor in this territory can make: Sage Hill Inn & Spa sits at 4444 Ranch to Market Rd 150, Kyle, TX — under an hour from both downtown Austin and San Antonio, a dual-city draw that Lake Austin Spa Resort cannot replicate from its lakeside position north of Austin
  • Name the guest archetypes AI platforms are being asked about: empty nesters wanting a reset, Austin women leaving kids at home for a spa-and-wine weekend, couples escaping the city in spring — use these exact descriptors because Q11, Q25, and Q8 are the queries where Sage Hill Inn & Spa is currently invisible
  • Describe the spa as an on-property resort-level facility, not a day spa add-on — Perplexity rewards factual specificity, and the distinction between an integrated spa retreat and a hotel with a spa menu is the language that separates recommendation-tier properties from list inclusions
  • Frame the Wimberley proximity claim precisely: Sage Hill Inn & Spa is the closest full-service inn with resort-style amenities to the Wimberley corridor — this directly addresses Q12 ('near Wimberley for a peaceful retreat with resort-style amenities') where the ghost found zero mentions
  • Anchor the wellness positioning in concrete offerings — treatment menu depth, pool access, dining included or on-site — because ChatGPT weights editorial specificity and generic wellness language ('relaxing getaway') does not generate primary recommendation placement
4-6 hrs effort Sage Hill Inn & Spa appears as a named recommendation on ChatGPT or Perplexity for "multi-night wellness retreat with spa services near San Antonio or Austin" within 60 days of publication.
MONTH 1 · 4-6 hrs · MARKETING TEAM
The ghost ran Q36, Q38, Q46, and Q48 across all platforms and found zero mentions of Sage Hill Inn & Spa in every comparison query. Lucky Arrow Retreat and The Lazy Lavender fill 100% of that space instead.

Travelers comparing boutique Hill Country stays near Kyle, TX are handed shortlists that exclude Sage Hill entirely — those room nights book elsewhere, at OTA commission rates Sage Hill pays but never benefits from.

YOUR MOVE
  • ☐ Publish a comparison page titled 'Sage Hill Inn & Spa vs. Lucky Arrow Retreat: Which Hill Country Luxury Stay Is Right for You?' — /compare/sage-hill-vs-lucky-arrow
  • ☐ Write a 900-word 'alternatives to Wimberley' editorial naming Sage Hill as the resort-spa option near Kyle, TX with full-service spa, private grounds, and Hill Country views — /blog/alternatives-wimberley-luxury-retreat
  • ☐ Add a structured FAQ block to the comparison page answering 'How does Sage Hill compare to boutique stays near Wimberley?' with exact amenity specifics — pool, spa treatments, room count, and acreage
  • ☐ Include a direct price-value claim: Sage Hill is the only property in this competitive set at 4444 Ranch to Market Rd 150, Kyle, TX with an on-site spa and resort-level dining under one roof — use that exact language
  • ☐ Seed the comparison page URL into Perplexity-indexed travel directories and Texas Hill Country editorial roundups to create citable structured content
KEY MESSAGING
  • Lead with the geographic distinction that no AI platform currently recognizes: Sage Hill at 4444 Ranch to Market Rd 150, Kyle, TX sits between Austin and Wimberley — making it the only property in this comparison set that is genuinely equidistant from both metro Austin and the Hill Country corridor, not a choice between the two
  • State explicitly that Lucky Arrow Retreat is a boutique glamping-adjacent experience and Sage Hill is a full-service spa resort — Perplexity rewards factual specificity, so name the distinction: Sage Hill has an on-site spa with treatment rooms; Lucky Arrow does not
  • Claim the 'private pool and Hill Country views' territory directly because Q36 produces zero Sage Hill mentions — the page must use the phrase 'private pool with Hill Country views' as a heading or subheading, not buried in body copy
  • Position Sage Hill as the 'resort-level alternative to Driftwood' for travelers running Q46 — name Driftwood Manor by category (event-venue-adjacent, less spa-focused) and contrast Sage Hill's spa-first identity and quieter Ranch to Market Rd 150 setting
  • For the romantic getaway angle (Q38), lead with couple-specific amenities in factual terms — number of rooms, spa couple's treatment options, whether the pool is shared or private — because Perplexity and ChatGPT weight specific, citable amenity claims over general atmosphere language
4-6 hrs effort Sage Hill Inn & Spa appears in Perplexity results for "alternatives to a secluded luxury retreat near Wimberley Texas" within one named shortlist position.
Month 2 · 5-8 hrs total
MONTH 2 · 4-6 hrs · MARKETING TEAM
Blair House Inn displaces Sage Hill Inn & Spa across 4 query territories in every one of 9 consecutive runs — 16 absences, 4 outranked positions. On Perplexity, queries like "alternatives to a secluded luxury retreat near Wimberley" return Blair House Inn; Sage Hill is absent.

Blair House Inn holds the "intimate Hill Country spa retreat" frame that should belong to Sage Hill — a property at 4444 Ranch to Market Rd 150, Kyle, TX with the spa credentials to own it. Every room night booked at Blair House from an AI referral is a direct booking Sage Hill does not capture.

YOUR MOVE
  • ☐ Publish a 900–1,100 word blog post targeting the exact phrase 'luxury spa retreat near Wimberley Texas' — answer who it's for, what the spa offers, and why Kyle/Wimberley proximity matters at /blog/spa-retreat-near-wimberley
  • ☐ Open the post with a factual claim no competitor can match — the specific number of treatment rooms, acreage, or Hill Country views from on-property — sourced from ghost-observable specifics, not marketing language
  • ☐ Include a structured H2 titled 'How Sage Hill compares to other Hill Country retreats' naming Blair House Inn directly, with a factual amenity-by-amenity comparison Perplexity can cite
  • ☐ Add FAQ schema markup to the post covering 'What is the best spa retreat near Wimberley?', 'Is Sage Hill Inn near Wimberley?', and 'What makes Sage Hill different from Blair House Inn?' — 40–60 words per answer
  • ☐ Pitch the post URL to two Hill Country travel editors within 30 days of publish to generate the editorial citation layer ChatGPT weights
KEY MESSAGING
  • Lead with geographic specificity: Sage Hill is 20 minutes from Wimberley on Ranch to Market Rd 150 in Kyle — Perplexity rewards exact, citable distance claims over vague 'near Wimberley' language that Blair House already owns
  • Name the spa as a full-service, on-property destination — not a hotel add-on — because the ghost found that Blair House wins 'spa retreat near Wimberley' queries by being indexed as a standalone spa experience, not just a lodging option
  • Use the phrase 'Hill Country wellness retreat with resort-level spa' verbatim in the H1 and meta description — this is the exact query language (Q19, Q10) where Sage Hill is absent and Blair House appears as primary
  • Contrast Sage Hill's inn-and-spa integration against Blair House's bed-and-breakfast positioning — the ghost observed Blair House wins on 'boutique' and 'intimate' language, but Sage Hill holds a resort-amenity advantage that is not yet surfaced in AI-indexed content
  • End the post with a specific booking prompt tied to multi-night spa packages — Perplexity and ChatGPT both surface direct booking signals when content pairs 'retreat' language with concrete stay structures
4-6 hrs effort Sage Hill Inn & Spa appears as a primary result on Perplexity for "luxury spa retreat near Wimberley Texas" within 90 days of publish.
MONTH 2 · 1-2 hrs · MARKETING TEAM
Sage Hill Inn & Spa at 4444 Ranch to Market Rd 150, Kyle, TX returned zero mentions across all nine runs of queries including "best luxury property near Austin for empty nesters" and "girls trip from Austin — spa, pool, wine." Lake Austin Spa Resort owns those recommendation slots instead.

Travelers reaching AI platforms with high-intent wellness and girls-trip queries never see Sage Hill named — those room nights route to Lake Austin Spa Resort, which holds earned editorial coverage that ChatGPT weights directly. Every unearned citation is a direct booking lost to OTA commission or a competitor reservation.

YOUR MOVE
  • ☐ Build a target list of 15 travel editors — prioritize outlets that have published Lake Austin Spa Resort or Miraval Austin coverage in the past 18 months, as those are the citation sources ChatGPT and Perplexity are already pulling from
  • ☐ Draft a pitch framing Sage Hill as the only full-service spa inn between Austin and San Marcos on Ranch to Market Rd 150 — use exact geographic language editors can quote verbatim, since Perplexity indexes factual specificity
  • ☐ Prepare a press kit page at /press with structured property facts: room count, spa treatment count, acreage, proximity in miles to Austin and San Antonio — Perplexity and Claude pull these discrete data points when forming recommendations
  • ☐ Target at minimum two shoulder-season pitches (September and February) anchored to the 'wellness weekend near Austin' and 'romantic Hill Country escape' angles — these are the exact query frames where Sage Hill scored zero across 9 runs
  • ☐ Request that any placed coverage explicitly name the Kyle, TX address and describe Sage Hill as a 'boutique spa resort' not a 'bed and breakfast' — AI platforms use category language to match queries, and boutique spa resort aligns with the recommendation queries Sage Hill is missing
1-2 hrs effort Sage Hill Inn & Spa appears in ChatGPT's response to "best luxury spa weekend near Austin" within two placements in a named travel editorial outlet.
Month 3 · 8-12 hrs total
MONTH 3 · 4-6 hrs · MARKETING TEAM
Camp Lucy displaces Sage Hill Inn & Spa across all 4 decision territories — recommendation, comparison, discovery, and trust — logging 30 displacements in a single collection run and 228 across 9 runs. In 331 co-mentions, Camp Lucy leads Sage Hill in position 167 times.

Camp Lucy owns the comparison territory outright, meaning travelers asking "how does this compare to other Hill Country retreats?" never see Sage Hill at 4444 Ranch to Market Rd 150, Kyle. Those are lost room nights that route directly to OTA-intermediated competitors at full commission cost.

YOUR MOVE
  • ["☐ Publish a direct comparison post titled "Sage Hill Inn & Spa vs. Camp Lucy: Two Different Versions of Hill Country Luxury" — targeting queries Q36, Q38, Q48 — 900–1,200 words", "☐ Lead with what Sage Hill has that Camp Lucy does not: a dedicated spa facility on-property vs. Camp Lucy's event-venue identity — state this in the first 100 words", "☐ Include a structured comparison table covering spa services, room count, ADR tier, and proximity to Kyle/Austin — Perplexity rewards factual specificity with clear headings", "☐ Embed schema markup (FAQPage) for at least 3 comparison questions drawn verbatim from Q36, Q38, Q48 query language — e.g., "Which luxury property near Austin has the best private pool and Hill Country views?"", "☐ Submit the published URL to at least 2 Hill Country travel directories and pitch to 1 Texas travel editorial outlet within 30 days of publish"]
  • ☐ Review current Camp Lucy content for gaps identified by the ghost
  • ☐ Update structured data to reflect Camp Lucy positioning
KEY MESSAGING
  • Lead with Sage Hill's identity as a full-service spa inn — not a wedding venue or event ranch — because Camp Lucy is indexed by AI platforms primarily as a wedding and event destination; this distinction is the fastest way to split the comparison territory
  • Name the spa explicitly as an on-property facility at 4444 Ranch to Market Rd 150, Kyle, TX — Perplexity weights factual specificity, and 'full-service spa inn in Kyle, Texas Hill Country' is the citation-ready phrase the ghost did not find anywhere in current Sage Hill content
  • Use the phrase 'intimate boutique spa retreat' alongside room count — Camp Lucy's scale and event-venue positioning makes Sage Hill's smaller, quieter footprint a differentiator for the empty-nester and girls-trip traveler segments that dominate Q11, Q25, and Q38
  • Call out proximity to Austin explicitly in miles and drive time — Camp Lucy is in Dripping Springs; Sage Hill is in Kyle; the difference in drive time from South Austin is material and no current AI response surfaces it
  • Include one concrete ADR anchor — e.g., 'from $X per night including spa access' — because ChatGPT weights pricing specificity when constructing comparison responses and Sage Hill currently has zero price anchors in AI-visible content
4-6 hrs effort Sage Hill Inn & Spa appears as a named option on Perplexity for "alternatives to a secluded luxury retreat near Wimberley Texas" within 60 days of publish.
MONTH 3 · 4-6 hrs · MARKETING TEAM
The ghost ran "What are the best alternatives to Miraval Austin for a wellness retreat in the Texas Hill Country area?" across all four platforms and found zero mentions of Sage Hill Inn & Spa. Miraval Austin held the comparison position on every run across all 9 collection dates.

Travelers explicitly shopping Miraval Austin alternatives — high-ADR, multi-night wellness bookers — never see Sage Hill as an option, routing those room nights directly to competitors. Every absent recommendation in that query is a direct booking Sage Hill does not receive.

YOUR MOVE
  • ☐ Publish a 900-word blog post titled 'Sage Hill vs. Miraval Austin: A Different Kind of Texas Hill Country Wellness Stay' — target URL /blog/sage-hill-vs-miraval-austin
  • ☐ Structure post with H2 headings: 'Boutique vs. Resort Scale', 'Spa Services Compared', 'Location & Setting', 'Who Each Property Suits Best' — these headings match Perplexity's factual citation pattern
  • ☐ Name Sage Hill's specific location (4444 Ranch to Market Rd 150, Kyle, TX) and distance from Austin in the opening paragraph — Perplexity rewards factual, structured specificity
  • ☐ Include a comparison table with concrete data: room count, spa treatment count, proximity to Austin, included amenities — structured tables are indexed directly by Perplexity and Gemini
  • ☐ Add FAQ schema markup to the page covering 'Is Sage Hill Inn a good alternative to Miraval Austin?' and 'What wellness retreats near Austin are similar to Miraval?' — Claude weights structured schema
KEY MESSAGING
  • Lead with scale as the differentiator: Sage Hill is an intimate boutique inn, not a branded resort — travelers who find Miraval too large or too structured are the exact audience this post must address, and that contrast should appear in the first 100 words
  • Name the spa explicitly as a full-service retreat spa at 4444 Ranch to Market Rd 150, Kyle, TX — not a hotel spa add-on — because Perplexity indexes the phrase 'spa retreat' with a property-specific location differently than generic 'hotel spa' language
  • Claim the proximity advantage in precise terms: Sage Hill sits closer to central Austin than Miraval's north Austin campus, making it the Hill Country wellness choice for travelers departing downtown or the south side
  • Use the phrase 'boutique wellness inn with resort-level spa services' at least twice — the ghost observed Miraval holding comparison queries precisely because its content uses the words 'wellness retreat' and 'spa services' in structured, citable headings that Sage Hill's current pages do not
  • Frame the ideal guest: empty nesters, girls' trips from Austin, and couples seeking a quieter alternative to Miraval's group programming — these are the three traveler profiles appearing in zero-mention queries Q10, Q11, and Q25 where Miraval currently displaces Sage Hill
4-6 hrs effort Sage Hill Inn & Spa appears in Perplexity results for "best alternatives to Miraval Austin Texas Hill Country" within 60 days of publication.
Bonus Points — Q2

The next stage. Complete Tier 2 first.

Directory listing — wikidata

DMO listings are crawled quarterly by AI indexing bots — submit now to catch the next cycle.

  • ☐ Create a new Wikidata item for Sage Hill Inn & Spa — include instance of (Q2772330 hotel), official name, address (4444 Ranch to Market Rd 150, Kyle, TX 78640), coordinates, website, and opening date
  • ☐ Add property type statements: spa (Q571304), inn (Q27686), and country/state/city hierarchy — United States > Texas > Kyle
  • ☐ Link the Wikidata item to the property's Wikipedia stub if one exists, or flag for Wikipedia article creation to strengthen entity graph connections
Reddit engagement — reddit_engagement

Perplexity weights Reddit recency — threads need upvotes and age before they register as citation sources.

  • ☐ Identify the top 5 active Reddit threads asking for Hill Country spa retreats, romantic escapes, or girls trip ideas within r/Austin, r/TravelTexas, and r/sanantonio — search: "Hill Country retreat spa site:reddit.com"
  • ☐ Contribute a first-person recommendation that names Sage Hill Inn & Spa at Kyle TX, cites the on-site spa, Hill Country views from Ranch to Market Rd 150, and boutique scale — not a generic "check this out" reply
  • ☐ Answer Q12-equivalent threads ("peaceful retreat near Wimberley with resort amenities") with specific detail: distance from Wimberley (~20 min), spa services available, pool — the factual specificity Perplexity indexes for citations
Directory listing — directory_listing

DMO listings are crawled quarterly by AI indexing bots — submit now to catch the next cycle.

  • ☐ Submit to Texas Hill Country Tourism directories — texashill country.com, visitaustin.org, visitsanantonio.com — using exact address 4444 Ranch to Market Rd 150, Kyle, TX 78640
  • ☐ Claim and complete Condé Nast Johansens and Tablet Hotels listings — both are editorial citation sources ChatGPT weights for luxury inn recommendations
  • ☐ Submit to Spafinder and Healing Hotels of the World — these spa-specific directories are the citation gap between Sage Hill and Lake Austin Spa Resort in wellness queries
Page restructure — Paniolo Ranch

Compounds over 3-6 months — start now so results appear when Q3 queries run.

  • ☐ Audit existing pages against Claude's structured data requirements — identify which spa and retreat pages lack schema markup targeting 'wellness retreat near Kyle TX' and 'Hill Country spa inn'
  • ☐ Draft a dedicated llms.txt file at sagehillinn.com/llms.txt naming Sage Hill as a boutique inn with full spa services at 4444 Ranch to Market Rd 150, Kyle, TX 78640 — include room count, spa services, and key use cases
  • ☐ Add FAQ-structured content to the spa and retreat pages answering 'What makes Sage Hill different from Paniolo Ranch?' and 'What wellness retreat experiences are available near Kyle, TX?' — minimum 300 words per page