{
  "metadata": {
    "brand": "Hotel Lucine",
    "analysis_date": "2026-07-27",
    "input_files": [
      "scores.json",
      "competitor_extractions.json",
      "site_inventory.json"
    ],
    "analysis_objects": [
      "score_interpretation",
      "gap_analysis",
      "displacement_analysis",
      "share_of_voice"
    ],
    "scoring_version": 2
  },
  "score_interpretation": {
    "decision_moments": {
      "recommendation": {
        "score": 27.81,
        "severity": "weak",
        "weighted_contribution": 12.51,
        "improvement_headroom": 32.49,
        "is_priority_gap": true,
        "branded_score": null,
        "generic_score": 27.81,
        "split_pattern": null,
        "split_note": "No branded queries in this moment -- split analysis unavailable",
        "finding": "Weak weakness in recommendation moment (score: 27.81/100)"
      },
      "discovery": {
        "score": 25,
        "severity": "weak",
        "weighted_contribution": 5,
        "improvement_headroom": 15,
        "is_priority_gap": false,
        "branded_score": null,
        "generic_score": 25,
        "split_pattern": null,
        "split_note": "No branded queries in this moment -- split analysis unavailable",
        "finding": "Weak weakness in discovery moment (score: 25/100)"
      },
      "comparison": {
        "score": 44.07,
        "severity": "moderate",
        "weighted_contribution": 8.81,
        "improvement_headroom": 11.19,
        "is_priority_gap": false,
        "branded_score": 81.82,
        "generic_score": 35.42,
        "split_pattern": "known_but_not_recommended",
        "split_note": null,
        "finding": "Moderate weakness in comparison moment (score: 44.07/100)"
      },
      "trust": {
        "score": 66.35,
        "severity": "moderate",
        "weighted_contribution": 9.95,
        "improvement_headroom": 5.05,
        "is_priority_gap": false,
        "branded_score": 87.5,
        "generic_score": 18.75,
        "split_pattern": "known_but_not_recommended",
        "split_note": null,
        "finding": "Moderate weakness in trust moment (score: 66.35/100)"
      }
    },
    "overall": {
      "geo_score": 36.28,
      "visibility_tier": "Afterthought",
      "tier_description": "Your property is rarely surfaced by AI platforms -- most travelers making booking decisions through AI will not encounter your brand.",
      "primary_finding": "Weak weakness in recommendation moment (score: 27.81/100)"
    }
  },
  "gap_analysis": {
    "total_zero_mention_queries": 23,
    "total_territories": 11,
    "territories": [
      {
        "territory": "recommendation",
        "query_count": 6,
        "query_ids": [
          "Q1",
          "Q29",
          "Q33",
          "Q35",
          "Q37",
          "Q38"
        ],
        "competitor_fill_rate": 0,
        "dominant_competitor": [],
        "dominant_displacement_type": null,
        "gap_type": "unowned",
        "content_status": "thin",
        "content_action_type": "optimise",
        "existing_page_url": "https://www.hotellucine.com/"
      },
      {
        "territory": "best_for_persona",
        "query_count": 4,
        "query_ids": [
          "Q5",
          "Q11",
          "Q22",
          "Q41"
        ],
        "competitor_fill_rate": 1,
        "dominant_competitor": [
          "Hilton Galveston Island Resort"
        ],
        "dominant_displacement_type": "absent",
        "gap_type": "owned_by_competitor",
        "content_status": "thin",
        "content_action_type": "optimise",
        "existing_page_url": "https://www.hotellucine.com/"
      },
      {
        "territory": "wellness_getaway",
        "query_count": 1,
        "query_ids": [
          "Q10"
        ],
        "competitor_fill_rate": 1,
        "dominant_competitor": [
          "Grand Galvez Resort, Autograph Collection"
        ],
        "dominant_displacement_type": "absent",
        "gap_type": "owned_by_competitor",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      },
      {
        "territory": "occasion_based",
        "query_count": 1,
        "query_ids": [
          "Q17"
        ],
        "competitor_fill_rate": 1,
        "dominant_competitor": [
          "Hilton Galveston Island Resort"
        ],
        "dominant_displacement_type": "absent",
        "gap_type": "owned_by_competitor",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      },
      {
        "territory": "travel_planning",
        "query_count": 1,
        "query_ids": [
          "Q24"
        ],
        "competitor_fill_rate": 1,
        "dominant_competitor": [
          "Grand Galvez",
          "Grand Galvez Resort, Autograph Collection",
          "Hilton Galveston Island Resort"
        ],
        "dominant_displacement_type": "absent",
        "gap_type": "owned_by_competitor",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      },
      {
        "territory": "seasonal_travel",
        "query_count": 1,
        "query_ids": [
          "Q26"
        ],
        "competitor_fill_rate": 1,
        "dominant_competitor": [
          "Grand Galvez",
          "Hilton Galveston Island Resort"
        ],
        "dominant_displacement_type": "absent",
        "gap_type": "owned_by_competitor",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      },
      {
        "territory": "feature_comparison",
        "query_count": 1,
        "query_ids": [
          "Q43"
        ],
        "competitor_fill_rate": 1,
        "dominant_competitor": [
          "Grand Galvez",
          "Grand Galvez Resort, Autograph Collection",
          "Hilton Galveston Island Resort"
        ],
        "dominant_displacement_type": "absent",
        "gap_type": "owned_by_competitor",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      },
      {
        "territory": "trust",
        "query_count": 1,
        "query_ids": [
          "Q57"
        ],
        "competitor_fill_rate": 0,
        "dominant_competitor": [],
        "dominant_displacement_type": null,
        "gap_type": "unowned",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      },
      {
        "territory": "local_discovery",
        "query_count": 1,
        "query_ids": [
          "Q70"
        ],
        "competitor_fill_rate": 1,
        "dominant_competitor": [
          "Hilton Galveston Island Resort"
        ],
        "dominant_displacement_type": "absent",
        "gap_type": "owned_by_competitor",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      },
      {
        "territory": "user_provided",
        "query_count": 2,
        "query_ids": [
          "Q73",
          "Q75"
        ],
        "competitor_fill_rate": 1,
        "dominant_competitor": [
          "Grand Galvez"
        ],
        "dominant_displacement_type": "absent",
        "gap_type": "owned_by_competitor",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      },
      {
        "territory": "discovery",
        "query_count": 4,
        "query_ids": [
          "Q74",
          "Q78",
          "Q79",
          "Q80"
        ],
        "competitor_fill_rate": 0,
        "dominant_competitor": [],
        "dominant_displacement_type": null,
        "gap_type": "unowned",
        "content_status": "none",
        "content_action_type": "create",
        "existing_page_url": null
      }
    ],
    "priority_territories": [
      {
        "territory": "best_for_persona",
        "priority_score": 4
      },
      {
        "territory": "user_provided",
        "priority_score": 2
      },
      {
        "territory": "feature_comparison",
        "priority_score": 1
      },
      {
        "territory": "local_discovery",
        "priority_score": 1
      },
      {
        "territory": "occasion_based",
        "priority_score": 1
      },
      {
        "territory": "seasonal_travel",
        "priority_score": 1
      },
      {
        "territory": "travel_planning",
        "priority_score": 1
      },
      {
        "territory": "wellness_getaway",
        "priority_score": 1
      }
    ],
    "unowned_territories": [
      {
        "territory": "recommendation",
        "query_count": 6
      },
      {
        "territory": "discovery",
        "query_count": 4
      },
      {
        "territory": "trust",
        "query_count": 1
      }
    ],
    "site_inventory_available": true,
    "zero_mention_queries": [
      {
        "query_id": "Q1",
        "query_text": "What is the best boutique hotel in Galveston Island for young families?",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q5",
        "query_text": "Best mid-range hotels in Galveston Island for couples",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q10",
        "query_text": "Best hotel for a wellness retreat in Galveston Island?",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q11",
        "query_text": "What is the best hotel in Galveston Island for couples without kids?",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q17",
        "query_text": "Best hotel in Galveston Island for a family reunion?",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q22",
        "query_text": "What are good hotel options in Galveston Island for first-time visitors",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q24",
        "query_text": "I am planning a cruise departure from Galveston Island and need a hotel nearby",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q26",
        "query_text": "Where should I stay in Galveston Island during winter for indoor activities?",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q29",
        "query_text": "Best hotel in Texas with live music and weekend entertainment programming",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q33",
        "query_text": "Where do locals go in Galveston for drinks and live music",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q35",
        "query_text": "Where to go in Galveston Island for a night out with food, drinks, and live entertainment",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q37",
        "query_text": "Best places in Galveston for a fun night out that locals actually go to",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q38",
        "query_text": "Where do people actually go in Galveston for a good time",
        "decision_moment": "recommendation"
      },
      {
        "query_id": "Q41",
        "query_text": "family friendly hotels Galveston Island with beach access",
        "decision_moment": "comparison"
      },
      {
        "query_id": "Q43",
        "query_text": "Which beachfront hotel in Galveston Island has better dining options",
        "decision_moment": "comparison"
      },
      {
        "query_id": "Q57",
        "query_text": "mid range beachfront hotels Galveston Island worth the money",
        "decision_moment": "trust"
      },
      {
        "query_id": "Q70",
        "query_text": "What hotels do locals recommend for families visiting Galveston Island?",
        "decision_moment": "discovery"
      },
      {
        "query_id": "Q73",
        "query_text": "Best hotel in Galveston to visit in fall or off season",
        "decision_moment": "discovery"
      },
      {
        "query_id": "Q74",
        "query_text": "Best time to visit Galveston Island for a quiet boutique hotel stay",
        "decision_moment": "discovery"
      },
      {
        "query_id": "Q75",
        "query_text": "Where to spend a wellness day in Galveston without staying overnight",
        "decision_moment": "discovery"
      },
      {
        "query_id": "Q78",
        "query_text": "Best weekend destinations within driving distance of Houston",
        "decision_moment": "discovery"
      },
      {
        "query_id": "Q79",
        "query_text": "Best weekend destinations within driving distance of Austin",
        "decision_moment": "discovery"
      },
      {
        "query_id": "Q80",
        "query_text": "Best boutique hotel for a weekend trip from Houston",
        "decision_moment": "discovery"
      }
    ],
    "insufficient_data_queries": []
  },
  "displacement_analysis": {
    "competitors": {
      "Hilton Galveston Island Resort": {
        "threat_level": "primary",
        "total_displacements": 38,
        "territory_count": 13,
        "displacement_types": {
          "absent": 36,
          "outranked": 2
        },
        "owned_territories": [
          "best_for_persona",
          "seasonal_travel"
        ],
        "is_platform_concentrated": false,
        "concentrated_platform": null
      },
      "The Mansard House": {
        "threat_level": "significant",
        "total_displacements": 8,
        "territory_count": 5,
        "displacement_types": {
          "absent": 8,
          "outranked": 0
        },
        "owned_territories": [],
        "is_platform_concentrated": false,
        "concentrated_platform": null
      },
      "Carr Mansion": {
        "threat_level": "primary",
        "total_displacements": 14,
        "territory_count": 6,
        "displacement_types": {
          "absent": 14,
          "outranked": 0
        },
        "owned_territories": [],
        "is_platform_concentrated": false,
        "concentrated_platform": null
      },
      "Grand Galvez Resort, Autograph Collection": {
        "threat_level": "primary",
        "total_displacements": 16,
        "territory_count": 10,
        "displacement_types": {
          "absent": 16,
          "outranked": 0
        },
        "owned_territories": [],
        "is_platform_concentrated": true,
        "concentrated_platform": "gemini"
      },
      "Grand Galvez": {
        "threat_level": "primary",
        "total_displacements": 37,
        "territory_count": 13,
        "displacement_types": {
          "absent": 32,
          "outranked": 5
        },
        "owned_territories": [
          "user_provided"
        ],
        "is_platform_concentrated": false,
        "concentrated_platform": null
      }
    },
    "primary_threats": [
      "Hilton Galveston Island Resort",
      "Grand Galvez",
      "Grand Galvez Resort, Autograph Collection",
      "Carr Mansion"
    ],
    "most_contested_territory": "best_for_persona",
    "most_contested_platform": "perplexity"
  },
  "share_of_voice": {
    "methodology": "generic_queries_only",
    "branded_queries_excluded": true,
    "quality_of_presence": {
      "total_appearances": 80,
      "position_distribution": {
        "primary": 37,
        "secondary": 42,
        "hedged": 1,
        "list_inclusion": 0
      },
      "primary_rate": 0.4625,
      "platforms": {
        "chatgpt": {
          "appearances": 0,
          "position_distribution": {
            "primary": 0,
            "secondary": 0,
            "hedged": 0,
            "list_inclusion": 0
          },
          "primary_rate": 0,
          "platform_note": null
        },
        "claude": {
          "appearances": 20,
          "position_distribution": {
            "primary": 7,
            "secondary": 12,
            "hedged": 1,
            "list_inclusion": 0
          },
          "primary_rate": 0.35,
          "platform_note": "hedged rate on claude (5%) is >2x the cross-platform average (1%)"
        },
        "perplexity": {
          "appearances": 23,
          "position_distribution": {
            "primary": 15,
            "secondary": 8,
            "hedged": 0,
            "list_inclusion": 0
          },
          "primary_rate": 0.6521739130434783,
          "platform_note": null
        },
        "gemini": {
          "appearances": 37,
          "position_distribution": {
            "primary": 15,
            "secondary": 22,
            "hedged": 0,
            "list_inclusion": 0
          },
          "primary_rate": 0.40540540540540543,
          "platform_note": null
        }
      }
    },
    "co_mentions": {
      "The Mansard House": {
        "co_mention_count": 11,
        "rate": 0.1375,
        "client_leads_when_co_mentioned": 3,
        "by_mention_type": {
          "list_inclusion": 10,
          "direct_recommendation": 1,
          "contrast_mention": 1
        }
      },
      "Grand Galvez Resort, Autograph Collection": {
        "co_mention_count": 12,
        "rate": 0.15,
        "client_leads_when_co_mentioned": 5,
        "by_mention_type": {
          "list_inclusion": 10,
          "direct_recommendation": 2
        }
      },
      "Hilton Galveston Island Resort": {
        "co_mention_count": 14,
        "rate": 0.175,
        "client_leads_when_co_mentioned": 5,
        "by_mention_type": {
          "list_inclusion": 12,
          "contrast_mention": 1,
          "direct_recommendation": 2,
          "passing_reference": 1
        }
      },
      "Carr Mansion": {
        "co_mention_count": 10,
        "rate": 0.125,
        "client_leads_when_co_mentioned": 4,
        "by_mention_type": {
          "list_inclusion": 10,
          "passing_reference": 1
        }
      },
      "Grand Galvez": {
        "co_mention_count": 24,
        "rate": 0.3,
        "client_leads_when_co_mentioned": 11,
        "by_mention_type": {
          "list_inclusion": 17,
          "direct_recommendation": 10,
          "passing_reference": 3
        }
      }
    },
    "market_share": {
      "client_generic_mentions": 80,
      "total_generic_mentions_all_brands": 280,
      "client_market_share_pct": 28.6,
      "by_brand": [
        {
          "brand": "Hotel Lucine",
          "mentions": 80,
          "market_share_pct": 28.6
        },
        {
          "brand": "Grand Galvez",
          "mentions": 69,
          "market_share_pct": 24.6
        },
        {
          "brand": "Hilton Galveston Island Resort",
          "mentions": 55,
          "market_share_pct": 19.6
        },
        {
          "brand": "Grand Galvez Resort, Autograph Collection",
          "mentions": 30,
          "market_share_pct": 10.7
        },
        {
          "brand": "Carr Mansion",
          "mentions": 25,
          "market_share_pct": 8.9
        },
        {
          "brand": "The Mansard House",
          "mentions": 21,
          "market_share_pct": 7.5
        }
      ],
      "client_rank": 1,
      "market_share_interpretation": "Hotel Lucine holds 28.6% of AI mentions, ranking 1st of 6 tracked properties."
    }
  },
  "degraded_mentions": {
    "total_degraded": 0,
    "by_platform": {
      "chatgpt": 0,
      "claude": 0,
      "perplexity": 0,
      "gemini": 0
    },
    "by_reason": {},
    "affected_query_ids": []
  }
}